Every two years, the Association of British Science Writers (ABSW) hosts its one-day Science Journalism Summer School. The 2017 event took place on 5 July at the Wellcome Trust in London, and I went along as a budding freelance science writer to learn a few tricks of the trade.
I was joined by 135 other delegates on the airy and light sixth floor of the Trust’s superb glass-fronted Euston Road building on one of the hottest days of the year. With me were undergraduates, PhD students, freelancers of many kinds, and established science journalists working for a range of organisations. Oh – and a colleague (Clare Gee) from my Masters course in Science Communication here at UWE! Billed as a 12-hour working day, I indeed arrived for coffee at 9am, and did not depart until 8.30pm after the superb networking session with commissioning editors from a number of science publications, such as New Scientist.
BBC Science Correspondent Pallab Ghosh opened the proceedings, and the format for the rest of the day followed short talks with panel discussion and audience Q&A. We learned about new media trends, particularly around digital news consumption, in the context of the question ‘Where have all the science correspondents/journalists gone?’. ITV’s Science Correspondent Alok Jha extolled the virtues of critical science journalism in the fake news world, asserting the need to communicate conflicts between scientific researchers and cast more light on the imperfections and uncertainties of the scientific endeavour. That doesn’t sit so easily with being a proponent of science, which most of us are.
A session on pitching skills was most revealing, with commissioning editors suggesting that they aren’t receiving enough news pitches (short 250-word pieces) alongside the veritable flood of feature pitches. They were keen to point out that background was largely irrelevant; if the story was good and the source reliable, they’ll take it. And one particularly good tip to remember is that editors often prefer to receive a ‘phonecall, with e-mail used as the follow-up.
The session on investigative reporting left a sense of how good for society the best journalism can be, despite the challenges around funding this type of work in today’s climate. Given the potential risks, freelancers were generally advised to steer clear of investigative reporting!
Perhaps the highlight for me was the final session on “successful freelancing”. There were personal testimonies of the struggle to get going, to find sources of work, to carve out a niche area of specialisation. Max Glaskin, the successful, award-winning author of the magazine Cycling Science, offered a tremendous insight laced with some dark humour along the way. His successful writing career has allowed him to diversify his sources of income through giving talks, chairing panel discussions and undertaking specialist scientific consultancy.
All-in-all, a long but rewarding day, worth every penny. If you want to meet several commissioning editors in one place at one time and establish relationships, then this biennial Summer School is a good investment of your time and money.
You can read my blog, Sykes on Science, at: www.sykesonscience.wordpress.com
Ben Sykes, MSc Science Communication student, UWE
After my PhD viva in 2004, I promised myself I’d never again study for a qualification. Having gone straight from A-levels through a degree to a doctorate, I felt as if I just couldn’t learn anything more. But a decade later, I found myself at a career crossroads trying to figure out what to do at the end of my maternity leave.
Inspired by my elder daughter’s curiosity, I set up a blog, Simple Scimum, to answer questions about science and nature. Slowly, as the blog gathered followers, my confidence grew; and when one of my daughter’s friends asked if I would answer her science questions too, I knew I had to turn science writing into something more than a hobby.
I began searching for jobs that involved writing about science and quickly realised that a qualification in science communication would be an advantage. So, I googled ‘sci comm Bristol’ and found UWE’s MSc in Science Communication, which sounded brilliant but was more than I could manage whilst working part-time and looking after two young children. However, the Postgraduate Certificate in Practical Science Communication was exactly what I was looking for: a one-year, part-time course with intensive teaching blocks, offering hands-on experience and links to industry. I applied for the September 2016 intake and won a bursary towards my tuition fees: I was going back to university!
I felt nervous about returning to study after such a long break but I knew that this was just the first step along a new career path.
The ‘Writing Science’ module was an obvious choice, with the opportunity to create a magazine and develop a portfolio just too good to miss. I learned the essential elements of journalistic practice and wrote a bylined article for UWE’s Science Matters magazine. But the real highlight was a three-hour workshop on ‘how to write a book’ – I’d love to write science storybooks for children, and came away bursting with ideas, enthusiasm and an action-plan to turn my dream into reality. (Roll on NaNoWriMo…!)
But it was through the ‘Science in Public Spaces’ module that I discovered just how strongly I want to inspire young children and engage them with research. I designed ‘Simon’s Box’ to talk about genetic disease and genome editing with GCSE pupils in local schools. And I had the best time in the Explorer Dome learning about science shows for young audiences. Seeing how to encourage children to learn through stories and play was a fantastic experience and a seminal moment in my desire to become a science communicator.
At times I found it hard to juggle study, work and childcare but the intensive teaching blocks made it easier for me to attend lectures and workshops. I paid for my younger daughter to go to nursery for an extra morning each week and used that time for reading and research. Still, I often found myself studying between 8pm and 10pm, when the kids were tucked up in bed, and I was grateful for 24-hour online access to UWE’s library facilities. But now the hard work is over and I’m just waiting for my final results.
Over the past year, I’ve been part of a supportive cohort of students who are committed to science communication. I’ve developed the confidence to pursue a new career path and given up my old job to become a Research Fellow in UWE’s Science Communication Unit. Before the PGCert, I dreamed of working in science communication but now I’m actually doing it.
Writing is easy until you learn how to do it.
I still remember my first weeks as a trainee journalist on a local newspaper in Weston-super-Mare. Filled with confidence, I’d sit there in my tartan trousers (I’d spent that last year studying in Glasgow) thinking I’d got it cracked. After all, I could write – I’d been on a journalism course after all.
The thing is, more often than not, my finely crafted prose came back covered in red pen from a sub editor who didn’t like what I’d written and wanted A LOT of changes. A little hurt, I would make the changes. Surely it was them who was wrong?
It took a while, but slowly I realised what they were doing. With their changes, my stories were livelier, clearer and more succinct. And just generally, well, better.
So, in that few months, I learned what was to become my most important lesson as a writer – to learn from others. As I got better I found that, paradoxically, writing had got more challenging – there was much more to think about if I was going to do it well. My stories were still edited and reworked by others as I learned. And it still hurt.
Now, 20 years into my writing career, up pops a book that crystallises what has been a lot of hard-won knowledge about writing, Steven Pinker’s The Sense of Style . Had Pinker written it 20 years ago, it might have saved me a lot of painful lessons. I can’t claim to have found it myself – I was introduced to it by Lisa Melton, Senior News Editor at Nature Biotechnology , who teaches on our MSc in Science Communication at UWE.
So, in the spirit of saving a few painful lessons, I have distilled a few – but by no means all – of some of the key points Pinker makes that are likely to help science writers.
- “Good writing is understood with the mind’s eye” is Pinker’s way of saying that when we write we need to create mental pictures in the minds of our readers. And to me, this not only applies to when we’re actively describing something or someone we’ve seen; it’s also when we get down to the nuts and bolts of science writing – explaining processes and mechanisms and systems. When someone can visualise a mechanism inside a cell organelle or how one subatomic particle interacts with another, they’re more likely to get it.
- Pinker says good writers “use concrete imagery over familiar verbiage and abstract summary”. In other words, describe what you’re describing vividly, with specific new, fresh words rather than abstractions.
- Cut out the “metadiscourse” – the use of descriptions of what you are going to describe; words such as subsection, review and discussion. Pinker puts it far better than I could. “Inexperienced writers often think they’re doing the reader a favour by guiding her through the rest of the text with a detailed preview. In reality, previews that read up link a scrunched-up table of contents are there to help the writer, not the reader.”
Pinker also describes what he calls the “Curse of Knowledge” – the inability for someone to understand what it’s like for someone else to not know what they know. I’ve found as a science writer, it’s not just scientists who can fall victim to this curse (and not all of them do). But writers can too. If you’ve spent days or weeks researching a topic, you become a ‘mini expert’ and may struggle to explain things in a way non-experts would understand. Pinker does come up with some useful tips – such as avoid jargon and technical language. Nothing earth shattering there. And adding brief explanations for technical terms. Again, not rocket science. The big challenge is recognising when to do it.
Watching scientists pitching their research projects felt like being in an episode of Dragons’ Den. I sat among a group of fledgling science communicators, tasked with choosing a project to develop into a school science activity. My first assignment as a new student, freshly enrolled on the UWE PGCert in Science Communication, was to create an activity suitable for UWE’s BoxED scheme!
I was paired with Gabrielle Wheway, who studies DNA to understand how mutations in genes alter their function and was awarded a prize for her research on retinitis pigmentosa, an inherited form of blindness. We met over coffee to discuss how I could design a hands-on activity that would communicate an aspect of Gabrielle’s research1 to a secondary school audience within a 45-60 minute session in a classroom environment.
Retinitis pigmentosa (RP) is caused by mutations in the genes that control vision. Most people with RP are born sighted but experience gradual, progressive deterioration of vision as they grow older. Symptoms can begin at any age and there is no way to predict how quickly the condition will progress. Early signs include difficulty seeing at night and tunnel vision, followed by loss of colour and central vision. Gabrielle mentioned the charity RP Fighting Blindness and I contacted their local support group to learn more about the disease and what it is like for people living with RP.
Over the next few weeks, I started to formulate an idea: my Box would draw on lived experiences of RP and build on four themes in the National Curriculum for Biology at Key Stage 4 (i.e. non-communicable diseases; gene inheritance; impact of genomics on medicine; and uses of modern biotechnology and associated ethical considerations). It would be targeted towards students in Year 10, who could bring in broader perspectives from other GCSE subjects, such as ethics, religious studies or philosophy.
The people from RP Fighting Blindness had shown me some glasses that simulate a type of visual deterioration common in RP. I decided that my activity would involve experiencing what it feels like to have an altered field of vision. I also wanted to establish a personal connection, and found a short film about being diagnosed with retinitis pigmentosa. Finally, I thought about genes as units of inheritance and how they are passed from one generation to the next. Under the working title “Simon’s Box”, my activity looks at genetics and inherited disease using RP as a case study.
Designing a BoxED activity has been an enjoyable experience. I’ve learnt about the National Curriculum for science, researched good practice in designing exhibitions at Science Museums, and delved into learning styles and education theory. I’ve rediscovered a personal interest in genetics and human biology, and developed something of an affection for RP. And I’m delighted that we are now getting ready to roll it out to local schools and festivals. So, if you’re planning to attend the Festival of Nature or Cheltenham Science Festival in June, come along to the UWE BoxED stand and try out some of our hands-on science activities!
Our Science Communication Masterclass has been running very successfully for quite a few years now and like my colleagues, I’ve had happy times running workshops, and met some really interesting participants. But we were never able to squeeze everyone in who wanted to come, while others were unable to travel to the UK.
We decided to meet this challenge by creating an online professional development course – Science communication: people, projects, events – targeted at people who wanted to develop their skills and knowledge of science communication. Participants have joined us from far and near: across the UK, from Uganda, Switzerland, Portugal, Australia, Brazil, Canada and more.
They’ve been a real mix: recent science graduates, museum professionals, communications people, people working in institutions, large corporations, small businesses and start-ups. Some have experience of public engagement but for some, the course opens a new horizon:
… in my heart I believe I found a new passion – science communication!
We ran the first course in 2015. Naturally, as good public engagement practitioners, we ask the participants to reflect on and evaluate the course each time it is presented and we have used their feedback to refine and develop the course.
In the first year, participants felt that the time demands were a little onerous for people working full-time, so in 2016 and 2017, we built in two study breaks to allow participants to draw breath and catch up on content they might have missed. Unfamiliar tools caused some puzzlement, so we created micro-videos to show participants how to use forums, wikis and other learning tools. We also created a special LinkedIn group for course ‘graduates’ because participants really wanted to maintain the relationships that develop:
It would be great to be able to keep in touch with fellow participants and tutors.
The course now runs in eight units over ten weeks, with one or two members of the SCU tutoring each unit. In 2016 and 2017, I led the course from my current base in Perth, Western Australia. One of the virtues of working online: on the Internet, no one knows you’re on the beach!
We present the course materials using a mixture of guided self-directed learning activities, reading, narrated presentations, forums, wikis, vlogs and online seminars. Other than the seminars, participants are able to fit their engagement around their work and other commitments. Participants like the variety of methods:
forums: an ‘excellent way to discuss ideas despite not meeting other coursemates in person’
webinars: an ‘opportunity to put voices to names’ and ‘a great experience’
wikis: ‘pushed [me] to develop an idea for a project’ and get ‘lots of feedback and input from other participants and the tutors’
The online environment offers us so many opportunities to reach out to scientists, science communicators and public engagement people around the world and welcome them to the SCU family. In 2016, we created a companion online course focussing on Online and Media Writing, which is currently in its second presentation.
Feedback from this year’s participants is still being reviewed but I’m sure it will give us food for thought and ways to improve. We hope we’ll be welcoming lots more participants in 2018!
Please visit our website for further details of our online courses.
This year, I have been lucky enough to receive a FET Award to promote STEM at a local primary school in south Bristol. Our key aims have been to use the expertise of UWE staff and students to deliver events which not only encourage children to pursue STEM careers, but also support teachers with some of the harder to achieve National Curriculum objectives.
Our first activity involved all students in Key Stage 2 – 120 in total. Inspired by the LED cards on Sparkfun, and ably assisted by fellow FARSCOPE students Hatem and Katie, we ran a lesson in which students used copper tape, LEDs and coin cell batteries to create a light-up Christmas tree or fire-side scene. Our aim was not only to show the students that electronics is fun and accessible, but to re-reinforce the KS2 National Curriculum objectives relating to electricity and conductivity.
Although a little hectic, the students really enjoyed the task and the teachers felt that the challenge of interacting with such basic components (as opposed to more “kid friendly” kits), really helped to drive home our lesson objectives.
To re-reinforce the Christmas card activity, we also ran a LED Creativity contest over the Christmas break. Students were given a pack containing some batteries, LEDs and copper tape and tasked with creating something cool.
Entries ranged from cameras with working flash to scale replicas of the school. The full range of entries and winners can be found here. Overall, we were blown away by the number and quality of the entries.
Our second focus was introducing students to programming. To this end, we have been running a regular code club every Monday, this time supported by volunteers from UWE alongside FARSCOPE student Jasper. In code club, we use a mix of materials to introduce students to the programming language scratch. We currently have 16 students attending each week and recently were lucky enough to receive a number of BBC Micro bits.
Alongside Code club, we also ran a workshop with the Year 5 class, to directly support the national curriculum objectives related to programming. Students were given Tortoise robots (Built by FARSCOPE PhD students, in honour of some of the very first autonomous robots, built in Bristol by Grey Walter). Children had to program and debug an algorithm capable of navigating a maze.
As the outreach award comes to an end, we are planning a final grand event. Each year the students at Luckwell School get to spend a week learning about real-life money matters in “Luckwell Town”. During this week, students do not attend lessons – instead, they can choose to work at a number of jobs to earn Luckwell Pounds. This year, we will be supporting Luckwell Town by helping to run a Games Development studio. Students will use Scratch to design and program simple games for other students to play in the Luckwell Arcade.
As with our prior events, the success will depend on volunteers from UWE donating their time and expertise to support us.
Luckwell Town will take place every morning of the week commencing June 12th. We are looking for volunteers to support us, so please respond to the Doodle poll if you are interested.
Martin Garrad, PhD student in robotics
In a recent book review for JCOM, I outlined a few of the ethical, social and legal issues that make synthetic biology a potentially fascinating topic from a public engagement perspective. ‘Synthetic Biology Analysed’ (Englehard, 2016) draws together contributions from experts in ethics, law, risk analysis and sociology. In doing so, it provides a fairly accessible discussion of the nature of synthetic biology – what the field encompasses and how we might think about different types of synthetic biology (from those that are essentially developments of genetic engineering to approaches that incorporate non-naturally occurring nucleotides (components of DNA)). These raise different challenges when it comes to assessing risk, for example to the environment, posed by these developments.
Shortly after reading Englehard’s (2016) book, I had the opportunity to explore synthetic biology further, through a participatory theatre project – Invincible – initiated by the University of Bristol’s SynBio group and produced by Kilter theatre company. Both Englehard’s book and ‘Invincible’ the theatre production point to a need for public engagement in this area.
Speaking to the members of the Invincible production team, I learned much about the process of developing this work and the learning curve that had to be climbed in order to understand the research. Kilter were also keen to address other STEM issues, such as presenting women as scientists to counter gender stereotypes.
One aspect of the performance I found particularly refreshing was the way that actual researchers were included. They may not have had ‘acting’ roles, but they were present throughout and engaged in discussion with the audience at the end of the performance (when their presence was revealed). Their inclusion, and the setting of the performances in a flat both worked to highlight the pervasiveness of science in our lives.
In a chapter focusing specifically on public engagement in Synthetic Biology Analysed, Pardo and Hagen point out the low salience of synthetic biology with the public. While this is not uncommon, with many scientific topics taking place silently and behind closed doors, the potential impacts (social and environmental) of synthetic biology highlighted in Englehard’s book suggest it is time for a public discussion. It is nice to see that University of Bristol’s SynBio group are beginning to hold this conversation.
ENGELHARD, M. ED. (2016). SYNTHETIC BIOLOGY ANALYSED: TOOLS FOR DISCUSSION AND EVALUATION. SPRINGER INTERNATIONAL.
Since May 2016, the Science Communication Unit has been involved with a four year, Europe-wide research project ClairCity. Laura Fogg Rogers, Margarida Sardo and Corra Boushel are all staff members on the project, leading the communication, dissemination and evaluation. Working on large-scale international projects requires a slightly different set of sci-comm skills to local or national projects. ClairCity is specifically about air pollution in cities, so communication is also affected by the fact that the team are working on issues that affect the public and their health every day.
ClairCity is an innovative air quality project involving citizens and local authorities in six countries around Europe. There are sixteen partner organisations involved in the project, which is funded by the EU Horizon 2020 fund. The project activities are geographically focused in six areas – two regions and four cities. These are: Amsterdam in the Netherlands; Bristol in the UK; Ljubljana in Slovenia; Sosnowiec in Poland; the Aveiro region in Portugal and the Liguria region around Genoa in Italy. The project aims to model citizens’ behaviour and activities to enrich public engagement with city, national and EU policy making about air quality and health. The resulting policy scenarios will allow cities to work towards improved air quality, reduced carbon emissions, improved public health outcomes and greater citizen awareness.
Each city or region is hosting a series of events and special activities to engage citizens in the ClairCity process and with the issues of air pollution and public health. The range of activities is designed to attract a range of different audiences into the project. There are large, online surveys, face-to-face encounters, workshops for citizens and local organisations, an online game, a free app, a schools’ competition, film-making with older people, city events and celebrations of cleaner air and better health. Promoting each of these requires planning for different audiences, meaning different media of communication, messaging, timescales and targets.
Our public activities in Bristol will start in May 2017, with our Bristol game release scheduled for April 2018.
Top tips for large, international projects:
- Get to know your partners. They are the gatekeepers to your local audiences and they will know the issues, processes and politics.
- Translation is an art, not a science. Google translate can do marvels to understand incoming emails or tweets, but of course if you are communicating with a public outside of the writer’s native language, find a translator that you trust. This might even need to be a science writer.
- Art can be international. Strong graphics can help to give your project a shared identity across multiple languages, in a way that infographics, diagrams and text will struggle. ClairCity had a graphic notetaker at the first project meeting and the output has been invaluable to giving an identity to the project.
- Don’t forget time differences when organising skype calls!
Dr. Corra Boushel