Through funding from the Higher Education Funding Council for England and internal backing, the Science Communication Unit has been involved in developing an ambitious new UWE Bristol outreach programme for secondary schools in the region. We’ve worked with over 4,000 school pupils in the last 18 months, finding tardigrades, hacking robots and solving murder mysteries with science, technology, engineering and maths.
The idea behind the project is not only to engage local communities and raise pupil aspirations. Our plan is to refocus outreach within the university so that it no longer competes with student learning or research time, but instead functions to develop undergraduate skills and to showcase UWE Bristol’s cutting edge research.
The outreach activities are developed by specialists, but then led by undergraduate students and student interns, who develop confidence and skills. UWE Bristol students can use their outreach activities to count towards their UWE Futures Award, and in some degree courses we are looking at ways that outreach projects can provide credit and supplement degree modules. Researchers can use the activities to increase their research impact and share their work with internal and external audiences – getting students excited about research through explaining it to young people. Enabling students to lead outreach – including Science Communication Masters and Postgraduate Certificate students – means that the university delivers more activities, reaching more schools and giving more school pupils the chance to participate.
The brainchild of UWE Bristol staff Mandy Bancroft and John Lanham, the development stages of the project have been led by Debbie Lewis and Corra Boushel from the Faculty for Health and Applied Science and the Science Communication Unit with support from Laura Fogg Rogers. The project is now being expanded into a university-wide strategy with cross-faculty support to cover all subject areas, not only STEM.
Special thanks on the project go to all of our student ambassadors and previous interns, as well as our current team of Katherine Bourne, Jack Bevan and Tay-Yibah Aziz. Katherine and Tay-Yibah are employed on the project alongside their studies in the Science Communication Unit.
How we make choices as consumers, patients, parents and members of the public has, of course, long been of interest to science communicators, and topics like immunisation can continue to raise differences in perspectives, as well as media interest. A few years ago we started to think about the sometimes challenging process of weaning a baby. Ruth had recently had two young children herself, whilst completing her MSc Science Communication with us, and I’d been doing some research with parents and caregivers in community groups, so we knew weaning was a topic that was being discussed. But what about the parents who might not be out there in these social spaces, what was happening online? We asked the question ‘how do people on Mumsnet frame media coverage of weaning?’
As our starting point we considered a review of scientific evidence published in the British Medical Journal in 2011. This work, by Fewtrell and colleagues, suggested the period of exclusive breastfeeding recommended by the World Health Organisation be reduced from six months to four. Unsurprisingly the study attracted media attention, particularly in ‘quality’ newspapers like The Times, The Guardian, and especially, The Telegraph, and was frequently reported on by specialist health and science correspondents. They tended to talk about ‘risk’ but rarely contextualised that with further information on the study itself.
On Mumsnet it was clear that a vibrant community was keen to discuss the issue of weaning, and we located 112 comments that directly referred to the Fewtrell example and its media coverage. What were people most wanting to talk about? The inaccuracy of media coverage really stood out in their comments, as well as frustration that it was returning to the breast vs. bottle aspects of the debate. And the forum discussions often presented more context, nuances around the question of ‘risk’ and the details of the study itself. Of course, they had more room to do so, but it was interesting to see these types of details being discussed.
What does this tell us about science, the media and how it’s discussed online? Well it suggests that at least amongst this very small sample of Mumsnet users there is some awareness of the weaknesses that can be present in science and health reporting, but also that people often use scientific and personal information in transitionary means, embellishing some of the deficiencies of media coverage in interesting and new ways. As people become more and more reliant on social media sources for information, further work is needed on how this is supplementing and challenging our relationships with scientific and medical expertise but also how we use our social networks to support decision making. You can find out more about this work in a recent Journalism article or at:
Clare Wilkinson and Ruth Knowles