Blog Archives

Baby-led, puree, Annabel Karmel and me? When science impacts on the choices we make in parenting

How we make choices as consumers, patients, parents and members of the public has, of course, long been of interest to science communicators, and topics like immunisation can continue to raise differences in perspectives, as well as media interest. A few years ago we started to think about the sometimes challenging process of weaning a baby. Ruth had recently had two young children herself, whilst completing her MSc Science Communication with us, and I’d been doing some research with parents and caregivers in community groups, so we knew weaning was a topic that was being discussed. But what about the parents who might not be out there in these social spaces, what was happening online? We asked the question ‘how do people on Mumsnet frame media coverage of weaning?’

As our starting point we considered a review of scientific evidence published in the British Medical Journal in 2011. This work, by Fewtrell and colleagues, suggested the period of exclusive breastfeeding recommended by the World Health Organisation be reduced from six months to four. Unsurprisingly the study attracted media attention, particularly in ‘quality’ newspapers like The Times, The Guardian, and especially, The Telegraph, and was frequently reported on by specialist health and science correspondents. They tended to talk about ‘risk’ but rarely contextualised that with further information on the study itself.

On Mumsnet it was clear that a vibrant community was keen to discuss the issue of weaning, and we located 112 comments that directly referred to the Fewtrell example and its media coverage. What were people most wanting to talk about? The inaccuracy of media coverage really stood out in their comments, as well as frustration that it was returning to the breast vs. bottle aspects of the debate. And the forum discussions often presented more context, nuances around the question of ‘risk’ and the details of the study itself. Of course, they had more room to do so, but it was interesting to see these types of details being discussed.

What does this tell us about science, the media and how it’s discussed online? Well it suggests that at least amongst this very small sample of Mumsnet users there is some awareness of the weaknesses that can be present in science and health reporting, but also that people often use scientific and personal information in transitionary means, embellishing some of the deficiencies of media coverage in interesting and new ways. As people become more and more reliant on social media sources for information, further work is needed on how this is supplementing and challenging our relationships with scientific and medical expertise but also how we use our social networks to support decision making. You can find out more about this work in a recent Journalism article or at:

Clare Wilkinson and Ruth Knowles

Communicating research: do we need to be more creative?

Clare Wilkinson and Emma Weitkamp are Associate Professors based at the Science Communication Unit, University of the West of England, Bristol.

A press release and tracking of the resultant media coverage, or a public talk, are relatively easy methods of public communication, which most researchers are comfortable adding to their pathways to impact, but what about those wanting to be a bit more adventurous or wishing to undertake public engagement right from the start to help shape research design or data collection? In our new book Creative Research Communication: Theory and Practice, we explore a range of emerging or non-traditional approaches that the research community is exploring for public communication and engagement; from collaboration with the arts, to digital storytelling and gaming, through to the use of comedy in locations like community spaces and festival sites.

By considering an array of different research communication opportunities, we argue that researchers may find compelling niches for both themselves and their research participants, to engage creatively alongside, or perhaps despite, increasing institutional agendas around engagement:

‘This is an era to channel creatively away from metrics or “one size fits all” and to engage in ways that work for you as an individual researcher in the context of your own disciplinary potential and desires, and that embrace and recognise the ways that people beyond the context of an organisation or university may creatively add to your research process as well as experience benefits of their own.’ (Wilkinson and Weitkamp, p.10)

We’re not suggesting in the book that all approaches to research communication need to be entirely new or novel, rather that there is a rich history of research communication which can be drawn on to develop effective, insightful and engaging approaches. Starting with a history of the field, and moving through chapters examining many tried and tested approaches, we offer the novice research communicator a set of tools and ideas via which they may build and advance their practice, often using more recent or contemporary techniques.

The book is peppered with case studies drawn from around the world; you can read up on how researchers are embedding art at CERN, using apps to allow people to experience their city in roman times via the Virtual Romans project, and supporting communities to tackle their local environmental worries through the Public Lab approach. Most chapters are supported by clear advice on practical aspects of research communication, for instance there are sections on how to utilise audience segmentation approaches, manage conflict and controversy, and principles to keep in mind when working with policymakers.

In writing the book we tried to keep a range of research areas firmly in view. As co-authors coming from two contrasting disciplines (originally working in sociology and biochemistry) we tried to consider a range of ways in which research communication can and may be relevant, and that for some researchers this may be at different points of the research journey:

‘From a research communication perspective, and particularly conversations around “impact”, there can be a tendency to focus on engagement after the fact, rather than before or during research. This neglects that whilst research has an impact on people, people also have an impact on research.’ (Wilkinson and Weitkamp, p.74)

And whilst we’ve titled the book Creative Research Communication, don’t be deceived that we see communication as only occurring in a one-directional manner. We envisage communication to include a variety of approaches, including those which embed people within research and engagement, from a participatory and dialogic perspective.

But of course impact is a very relevant issue for many research communicators at present and it can stimulate particular notions of the direction of any such impact. Recognising that, we have included a chapter on impact, which contains evaluation approaches which can be used to track the outcomes and impacts of your research communication activities on a range of participants including the researcher, as well as ways in which you might adapt evaluation to be more creative in itself. For us impact is also tied to ethical quandaries around the wider role of research communication. Is research communication about engendering change, learning, attitudes that align to our ways of thinking? Is it for all but really for some? Does research communication in and of itself need an ethical code of practice? We explore some of these themes within the book, as well as providing resources to equip researchers with techniques for ethical best practice in the design and evaluation of their research communication efforts.

In summary, we hope that the book provides a space for researchers to reflect on the ways they can engender creativity in their own research communication efforts, whilst recognising that taking such ‘risks’ requires support and encouragement:

‘Creativity can involve taking risks, having failures, pushing beyond one’s boundaries, and evaluation is one space in which to capture this, continuing to move the trajectory of research communication forwards without simply reducing research communication activities to those which might tick a box. Creative research communication is a recipe, concoction, a craft and a science, and it is up to each researcher to consider where their path lies on their own map of research communication.’ (Wilkinson and Weitkamp, p.266).

To answer our original question, do we need to be more creative in communicating research, not necessarily, but we hope the book provides a wide variety of reasons why you can.

Creative research communication

Find out more about this publication.

What happens to sci comms graduates?

Lots of people are interested to find out what our Masters in Science Communication and Postgraduate Certificate in Practical Science Communication students at UWE, Bristol get up to when they leave us. As the infographic shows, it’s pretty impressive. We’re currently advertising part-bursaries to study with us in 2016/17, if you’d like more info contact

Graduate destinations infographic page 1Graduate destinations infographic page 2

You can download a pdf of this infographic: Sci Comm UWE Graduate Destination Infographic 2016

Clare Wilkinson, the programme leader, will be presenting some of this information at next week’s PCST Annual Conference.

Engaging with strangers

 What happens when social scientists and natural scientists start to work together? Clare Wilkinson summarises her recent research.

As a social scientist whose research has spanned a range of scientific issues, from genetics, to nanotechnologies, robotics to the environment, I’ve always been intrigued to think about the roles that social scientists play when they are working in cross or interdisciplinary settings. A few years ago, with the support of some funding from the British Academy I had the opportunity to consider some of those roles, as well as their benefits and challenges with a small group of interviewees based here in the UK.

Why then? It was a timely opportunity to talk to social scientists about these topics. The social science community was really starting to consider how it demonstrated impact, serves a real purpose and has a role to play in the types of large-scale interdisciplinary research projects that now seem so common. Examples like The Campaign for Social Science and the LSE Impact blog were spurring social scientists to think critically about disciplinary relationships and influence, and I was interested to explore some of these themes within this small piece of research.

Social scientists found working in the field inspiring, thought provoking and fascinating… they also expressed challenges in collaboration.

21 social scientists participated in the interviews, and they were working at a variety of career stages and in a range of different areas associated to science and technology. It was clear from the data that they found working in the field inspiring, thought provoking and fascinating, and that collaborating with scientists is often essential when you are interested in some of the social ramifications science potentially creates. However, they also expressed challenges in collaboration. Creating shared languages and understandings of the differing disciplinary approaches was often the most obvious, and this is of course not isolated to working with scientists, the language and approaches used in the social sciences can often be as daunting to ‘outsiders’ as that used in any other academic field.

Collaboration works best when it is given the time, trust and respect to be nurtured and cherished.

What really came across in the data though was that collaboration works best when it is given the time, trust and respect to be nurtured and cherished. When assumptions around what a disciplinary perspective might provide could be set aside, by both parties, there were opportunities to create fruitful and more creative collaborations. At a time when talk of ‘the two cultures’ is often revisited (see, for example, the recent British Science Association collection of essays Science: Not just for scientists which has some fascinating reflections on this age old argument) the paper concludes that for the best collaborative opportunities we don’t need ‘shotgun ceremonies’ or ‘brief encounters’ but more sustainable relationships over time.

Clare Wilkinson is an Associate Professor in the SCU at UWE.

You can read the research article on which this post is based in the Bulletin of Science, Technology & Society, 34 (3-4). A copy is also available via the UWE Research Repository. With thanks to the British Academy [SG-54670].

Masters and beyond with the SCU

Clare Wilkinson explains some of the programmes that UWE Bristol offers in Science Communication, and how coming back to school builds towards the ‘university of life.’

This year we had around 25 new students joining us to start our MSc Science Communication programme and Postgraduate Certificate in Practical Science Communication.

UWE OD 166

MSc student discusses a project during a UWE open day

At postgraduate level we work with students in a number of ways. Most students join our MSc Science Communication programme, as either a full or part-time student. Running for over ten years this programme has developed an excellent reputation for its combination of theory and practice. This means it continues to attract both those who have just completed a university degree and have already made the decision that their future lies in science communication, as well as students who have been working in a related field for a while and either are looking to make a career transition or to firmly establish a more formal qualification.

Running for over ten years this programme has developed an excellent reputation for its combination of theory and practice.

We also have a smaller number of students who take our Postgraduate Certificate in Practical Science Communication. Typically students on this programme tend to be practicing researchers who have been communicating their own research alongside their ‘day job’ and are looking to develop that experience further. On similar lines we also have a number of PhD students, from a wide range of areas at UWE, who are taking one or two of our science communication modules as part of their PhD programme. It’s fantastic to see early career researchers identifying a role for communication and engagement and building this into their research from the outset.

I tend to think about the programme in three ways; as ‘back to school’, the ‘light bulb’ moment and the ‘university of life’.

Back to school

As programme leader I tend to be in touch with our new students a lot, even before they start their courses. I’ll be confirming people’s module choices, double checking they are on the right programme and often having last minute meetings to let new students, and sometimes their families, get a feel for our campus and team.

Deciding to undertake postgraduate study is a big commitment, intellectually but also from a time and financial perspective, and so it’s understandable that often our students, their partners and families can feel a little nervous about it. I vividly remember once having to explain the potential job prospects of our course to an applicant’s father. Science communication was new to him and he wanted to be 100% sure it would offer his science graduate son a potential route to his desired employment in the future. I’m also well practiced in finding the odd coloured pen or piece of paper for a restless five-year old accompanying their parent to a UWE open evening, with very little interest in the new MSc their caregiver is about to undertake.

Any fearfulness will turn to smiles. A realisation takes hold that they have found a place where everyone shares their interests.

So, whatever the age, circumstances or commitments of our new students, starting a postgraduate programme will often mean change, uncertainty and challenges. My aim is that by the first day all new students feel confident that they have made the right decision for them, so that the ‘back to school’ feeling is one they (and their families) can embrace.

The light bulb moment

The start of the programme is always really busy, and this year was no different. Amongst registration activities, introductions to the library and the practicalities of life as a UWE student we also try to fit in content about life as a science communicator, and importantly, lots of opportunities for our students to meet and talk with each other. You only need to look around the room on the first day to realise that people are feeling nervous, anticipating what they will have in common with their new peers and eyeing up those they might potentially be friends with. This brings me to the light bulb moment.

We get introductions happening straight away… ‘Tell us about yourself’, I will say to each person, ‘just some snippets about you, where you are from and why you are here’. It’s then that it starts, each person around the room expressing their passion for communicating, that they love their subject (whatever that might be – we don’t only accept only science-based students on our programme), but that they think their real strengths lie in engaging around it. And one after another, any fearfulness will turn to smiles. A realisation takes hold that they have found a place where everyone shares their interest in communicating and that this will be their home for the coming weeks, months or years.

The university of life

On the first day, we distribute module guides and assessment information, talk about the various disciplines that influence science communication, and outline the expected level of reading. It will become clear that no student can learn all that there is to know about science communication in the first days or weeks of teaching and that much, much more is to come. As one door has closed on their undergraduate studies, the possibilities at Masters level can seem endless. It can be overwhelming, but as with the start of any new project the possibilities are exciting.

 If you are interested in finding out more about the UWE Bristol Science Communication Masters or Postgraduate Certificate, please go to our website.